Third Idea- Final Idea
An event
The next idea, is to put of an event or tour which would show opera in a new light. This show would involve small band and acts performing opera in a new way. The event would be small and interment and travel across the country to involve as many 20-30 year olds out there. To accompany the show a box of treats will be given out as to make the whole experience more enjoyable. The box would contain a poster, post card and T-shirt as memorabilia as well an other thing which can be enjoyed throughout the evening such as a small treat like popcorn.
The whole event will need branding to include: posters (large and small), Facebook, twitter, Instagram (is important to have an online presents), ticket, t-shirt (for the box) a logo and a web page. All of these most represent each other and the branding be coherent throughout each and every piece of branding. A colour scheme most not only be representing throughout the branding but also should represent the royal opera house.
Small animations like in the previous idea may also be useful as the capture the views interest in finding out about what they have just viewed.
Names for the show.
A new form (it’s a new form of opera)
Opera unplugged (It’s opera striped back and take away for its natural habitat)
A new sound (never heard opera like this)
A different sound
Opera the new frontier
Opera new (simply a new style of opera)
A different beginning (this will be opera show in a different light the start of something new)
NewPera ( a combination of the word new and opera)
Taglines.
Its different
It new
Step outside
Try something new
Don’t be afraid
Like music, love this
My first time
I have chosen to go with the name ‘Opera Unplugged’ as this name represents the form of opera that will be on show, laid back opera that has been taken away from it old home. For the tag line I have gone with ‘try something new’, this is because it is all about getting 20-30 year olds to go see opera for the first time.
