Contextual-research

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I came across this advertisement campaign when researching about my essay. This advertisement campaign is all about clean vegetables, vegetables that have not had any chemicals sprayed on them. 
To show that the vegetables are clean they show some veg doing durg, this is an effective way in communicating there message 'not all veggies are clean veggies'. 

I like this campaign as it is clever in communicating the brand's message don't risk buying vegetables that have been sprayed, come directly to use for the freshest  and healthiest. The style of illustration also work extremely well as it has a feel of old grocery posters.