I am.. - Physical Studio- part 2

I AM...

For this one I had to build upon what I had achieved in the previous week. I enlarged each character and played around with the layout and distorted the original. With the lettering being quite flowing I decided to see what I could do with that. I first laid it out in the original grid system to ensure that the letters joined up correctly. I then started to move them around, I first placed the letter in their official word apart for 'Indecisive' as the word was too long and did not look right in the way I laid them out, this one is pretty basic although dose give the words a clear dimension. The next way I laid them out had a more distorted feel but still kept the fluidity of the type. The phrase becomes harder to read but the way the type is with it all joining up creates something which flows showing different shape and aesthetic as you follow the line round. This is definitely my favorite and is something I want develop next time.