Face Option/ Experiments
People connect with people (faces)
As they relate more, so I decided to create a illustration of a girl and would use this throughout the campaign. I fist experiment with placing the words straight across the image, but this still felt cold. From there I placed the words on the face, like the girl had been stamped with a label. I used different fonts/ text form the text experiments just to ensure that it work well with the illustration. This was way more effective in creating a piece that may invoke an emotion in a person.
The colour of the text was an important component to achieve correctly. The standard back was clear and bold but only worked on the thinner font, as the lager bolder two, overpowered the illustration, I wanted them to compliment each other. I then chose to use a colour which is a darker tone of persons skin tone. This works well, it feels as if the skin has been mark, just like when a persons is labeled with a word.
