Posters, digital and physical
I then took the illustration of the person and created: a series of poster, a short animation, small digital use posters, and masks.
The main posters, I used the illustration of the person to create 3 poster, that will be used as a physical pieces, which will be all around city and towns, on billboards, bus stops and everywhere else. The posters main feature is the person as that is the main key element of this campaign. In the background I have used the main keywords as hashtags so if the viewer chooses to share the image they are able and chose to use it, then it is easy to track where the campaign is going.
