Alex Trochut Is a graphic designers and typographer based in Barcelona. He has worked with high profile clients such as pepsi, audi and bbc sport. His experimental style has gained acclaim across the board and has a philosophy of more is more. His array of work is a great example of embracing the endless array of font formats.
The designs are clever in incorporating the products. For example the Pepsi advertisement uses and illustration of that actual drink flying through the air and within that is the typography, this brings the text into becoming an important part of the pieces rather than an added extra. This kind of design is one that really interest me and is on something I want to experiment with.
