Clever Typography Campaigns.
I have been researching clever uses of typography
in advertising in design, hoping that this will help me develop a clear outcome using typography myself.
All of the following advertisement use
typography to represent the theme of the element being sold.
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| Australia Post: this one has done the rounds of email forwards recently. The idea of ‘letters come alive in person’ brilliantly brought to life in typography. |
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| Malteser: brilliant art direction to send down a chilling message against drunken driving |
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| Regaine: ad for a hair restorer. |
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| Drugs and driving: trippy stuff outlining the outcome of doing drugs and driving. |
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| Ben & Jerrys: some of the executions in this campaign may be a tad hard to read but the originality of the concept in an otherwise conventional category is worth applauding. It was – this won several awards recently. |
