Research


Connecting with a person.

Why do we see faces in inanimate objects?

‘“If someone reports seeing Jesus in a piece of toast, you’d think they must be nuts,” says Kang Lee, at the University of Toronto, Canada. “But it’s very pervasive... We are primed to see faces in every corner of the visual world.” Lee has shown that rather than being a result of divine intervention, these experiences reflect the powerful influence of our imagination over our perception. Indeed, his explanation may mean that you never trust your eyes again.
Pareidolia, as this experience is known, is by no means a recent phenomenon. Leonardo da Vinci described seeing characters in natural markings on stone walls, which he believed could help inspire his artworks. In the 1950s, the Bank of Canada had to withdraw a series of banknotes because agrinning devil leapt from the random curls of the Queen’s hair (although I can’t, for the life of me, see the merest hint of a horn in Her Majesty’s locks). The Viking I spacecraft, meanwhile, appeared to photograph a carved face in the rocky landscape of Mars.’


So if we are able to see and connect with what seems to be face with in an object. Will my work crate a better response if I create use a person or people in my work in stead of just using the words them selves?