Client Communication
Communication issues?
- Sender
- Message
- Encode
- Transmit
- Decode
- Receive don't understand or understand
If they understand you can agree to accept and store or you can disagree reject and bin it.
This will links in with the buyer information.
When you transmit it sometimes there's noise and interference,
External environment also have to be considered for so the sender can get encode decode and receive platforms.
- Sender; consider co./ org ethos reason for comma marketing PR advertising.
- Encode; consider message package the style tenor or weighting. There's the channels whether product is more than one thing a magazine cinema ambient etc and vehicle
- Decode; mood immediate, attitude specific, cultural general affect culture.
- Receive; accept behaviour models, no action and action, retain
- BRAD and DCM for talking to people within the industry and magazines books and journals for advertising world and for cinema/ film world.
- Separate people into age groups as there mental behaviour changes,
- take into account of the different types of lighting,
- when our approach a client the product your producing will be placed in a certain light
- have to be able to pick the right colours for the audience to be able to see the advert or product properly
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In client meeting you need to be defiant and confident about why you've created the things you have
