TV Christmas advertising. 

Tesco- shows different family and households in the run up to christmas. This uses a family feel for which a lot of people can relate to as it is viewed as what christmas is about, family. 

Sales for Tesco during the christmas went down.

M&S- Magic fairies. The music is fitting for christmas, this shows the magic or christmas and the glamor aspect. Sales did see a 2% fall.

Lidl- Is a value supermarket and everyone knows this, so in this they have shown that you can still receive quality for a low price. 

Sainsburys- 2014 marks 100 years since world war one started, they have taken a part of the wars story that captures a part of that war which showed compassion and care. Playing football with the germans and taking a break from war. this did not help there sales either as they too went down by two percent.